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There are six essential elements of brand identity that help encapsulate these attributes of your brand and communicate them visually with your audience
An identity is a brand’s set of visual elements
A brands purpose and positioning can be informed, at least in part, by market and customer
The steps a company should take to build a strong, cohesive, and consistent brand identity will vary, but a few points apply broadly to most: Analyze the company and the market
It’s the way your brand looks and feels, as well as how it speaks to the masses
How is building an identity crucial to building a business? Because it is the brand image which is the visible element of branding
These concepts dictate the strategy for your identity
These often can relate back to your business’s core values, goals, and mission
The Brand Identity — Empowering + supporting the graphic design industry